Infinite Machine is a game development group started by students at Lawrence Technological University in Southfield, Michigan. It combines the Game Art, Game Software, and Graphic Arts departments in a collaborative effort to submit ground-breaking games to competitions across the country.
Our first creation, "Paper Dream," was announced as one of the Top 5 Finalists at the E3 College Game Competition of Spring 2014. A select group of students were invited to attend E3 in Los Angeles to present "Paper Dream" at the L.A. Convention Center from June 10-12.
Challenge: Develop an innovative solution to a real world problem and exhibit this work within a studio space.
In order to properly access the context and scope of this project, I created a survey on the League of Legends forums in February 2012, original post found here, which amassed a response from over 200 Summoners. The survey questions helped to analyze general stream-watching habits, estimate the average duration of personal gaming sessions, and grasp individual multitasking habits. Admittedly, the survey at the time was for a different approach. This project evolved from a simple streaming website redesign to a complex interface solution.
"Gamecast" is derived from a simple play-on-words. Engineered from the combination of "weather forecast" and "broadcast," I wanted to brand this program as a system people would be willing to return to on a consistent basis. As an interactive means for checking up on streams, news, and game-related content, it is intended to increase productivity in between gaming sessions.
Steam touched on many good ideas surrounding an overlay interface, but it restricts the user to content that is generated by the Steam community. Gamecast differs because it allows the user to select the content displayed on the overlay. It is heavily driven by the premise that gamers currently do not have an optimized, customizable system to manage the programs they use simultaneously. Inspired by the Mac dashboard, it is designed to allow the user to control widget-sized versions of his or her software, as well as determine the size and location of these widgets.
To cater to gamers that utilize dual monitor setups, I expanded the scope of the project to allow widget configurations to be saved and defaulted to multiple monitors. Ideally these presets would be stored on a cloud system, easily accessible if the user logs in from a new computer.
I learned a lot about UI/UX design and field research from this project, and I would love to have the opportunity to learn even more in future projects.
Challenge: Revamp an outdated logo and redevelop the brand behind it.
I've always wanted to have a go at the current Electronic Entertainment Expo logo. The process of streamlining their red and yellow mark began by sketching high-impact, abstract forms on paper. Inspired by lightning bolts and electricity, I was adamant about maintaining the E+3 as one form and combined everything into a sleek, abstract form.
E3's current website needed to emphasize the separate portals for attendees and exhibitors, so I simplified the navigation for web browsers and mobile devices. Stock images and mockup templates are not my own.
Adobe Illustrator, Adobe Photoshop.
Challenge: Design a logo for a competitive gaming team and develop a brand for their social media accounts.
Project Challenger's team manager asked me to design a simplistic, impactful identity for his League of Legends team. Motivated by the namesake and the Challenger-tier badge, I came up with an emblem-like symbol that combined the P+C. The project included a logo, Facebook graphics, Twitter graphics, and Twitch.tv stream graphics. Stock images are not my own.
Life experiences are a powerful sway in creating emotional pieces. At the time, I was still in conflict with my parents concerning my abrupt change in career paths. I wrapped my younger brother in paper towel from the girls bathroom at school and meticulously shot images up close in front of our black-sided refrigerator.
I decided to display these images in a horizontal line outside the bathroom I grabbed the paper towel from. The trail of the bandaged forms from the first image to the last is an imperative component in re-emphasizing the theme of restraint. The eye is forced to sweep back and forth in a fixed path, creating a sense of order and tension.
Film photography, printed on high gloss paper.
A collection of my best logo concepts.
Anatomy of a Design Class
Challenge: Develop a concept and marketing campaign for the class thesis show.
My concept was chosen by popular vote. The idea was to present ourselves as labeled, stereotyped entities in order to emphasize our individual traits and design styles. Credit to Kirk Bell for illustrating the brain portion of the logo. The mugshots were a class collaboration.
Adobe Illustrator, Adobe Photoshop.
Ingles & Associates Co.
Rebrand an interior architecture firm using a designed grid system.
The logo concept explores geometric shapes, geometric font faces, and architectural structures. Incidentally, the grid system added architectural structure and order to the layout of the stationery. The color palette enhances the sleek logo design and reinforces the established grid system by subtly mimicking a paint color strip: a throwback to the theme of interior spaces.